“Why create a single enterprise worth thousand crores….why not a thousand enterprises worth a single crore ?”…..the defining philosophy of our theory of change for positively transforming the craft sector by creating equitable value across stakeholders.
The key component of the narrative at ‘The Craft Catapult’ Delhi Roundtable Meet yesterday led by Centre for Innovation Incubation and Entrepreneurship‘s Startup Oasis where the dialogue panned ground realities, situations, and concerns over the product- market fit, need for appropriate and timely design intervention, effectively countering competition, particularly from the factory made, artisan and stakeholder incomes, long gestation periods and resultant irregular cash flows, craftspeople motivation and orientations, use of technology to maximize process efficiency, ‘one of a kind’ vs ‘volume’ production
There was plenty of cross-learning and education geared towards evolving an ecosystem for creating, incubating, nurturing and accelerating, ethical, eco-friendly, value-oriented businesses by startups working in the craft environment.