”Freshworld with its innovations disrupting the traditional vegetable supply chain with three stake holders in mind – Farmers, Push cart vendors, Consumers buying at their door step.
How FreshWorld Is Disrupting The Farm-To-Home supply chain | Raises more funds
Farmers: In India farmers gets 10-23% what the consumer pays, where as in developed countries it’s 70-80%. While reducing the links between the producer & consumer Freshworld would be able to provide better margins to Farmers.
Push cart vending: leapfrogged them to eco-friendly vehicles equipped with gps, tablets with gprs, bluetooth printers, also bringing more dignity to this profession.
Consumers: Haggle free price, fresh from farm at the door step. This value proposition already seeing a great amount of traction and will continue to do”
Infosys co-founder Kris Gopalakrishnan, Indian Angel Network invest in FreshWorld
Gopalakrishnan has invested an undisclosed amount of funding in the fourteen month old firm along with angel investor Nagaraja Prakasam who led the deal for Indian Angel Network.
Nagaraja Prakasam of IAN is of the view that FreshWorld is disrupting the traditional vegetable supply chain by eliminating intermediaries.
IAN, Kris Gopalakrishnan invest in FreshWorld
Indian Angel Network and Infosys co-founder Kris Gopalakrishnan have co-invested in FreshWorld, a start-up into fruits and vegetables (FnV) retailing. The quantum of investment was not disclosed.
The investment was led by IAN investor Nagaraja Prakasam who also joins FreshWorld board, the angel investors’ network said in a statement. FreshWorld retails FnV through a ‘street vending’ format, using battery-operated carts.
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Greengrocer revolution
The good old vegetable cart now comes equipped with GPS, Bluetooth and other gizmos, as a fresh bunch of start-ups connect e-savvy farmers directly to premium buyers in cities With a hoot, the green-and-white three-wheeled electric carts arrive on the streets of Bengaluru each morning. Equipped with tablets, Bluetooth printers and GPS, these battery-operated carts go from street to street selling fruits and vegetables sourced fresh from farms around the IT capital. Packed at the FreshWorld warehouse, each item has a price tag, buyers are given receipts and the warehouse inventory is automatically updated after every transaction.