After a long time watched tv. Overwhelmed by the number ads by e-commerce companies. From Bangalore guys selling Adidas tshirts and Samsung gadgets to Dinidigul Thalappakati Biriyani getting into online. These number of e-commerce ads bring the feeling of .com era of US. Interesting that it took 14 years to arrive in India. Reiterates the fact that just copying US idea won’t work – product-market (readiness) fit is important – tech is just an enabler.