Prof.G.Sabarinathan of Indian Institute of Management Bangalore and Prof. S. Ramakrishna Velamuri Chengwei Ventures Chair Professor of Entrepreneurship at China Europe International Business School (CEIBS) case study to teach the world how a social business is creating market place for artisanal products.
GoCoop – Social Marketplace
S. Ramakrishna Velamuri, G Sabarinathan, Suhruta Kulkarni Published on: June 2017
GoCoOP | Silencing of the looms | Weaving a magic in handloom sector
GoCoop is a four-year old start-up that is creating an international market for Indian artisanal products such as handlooms through a B2B e-commerce platform. The company, founded by Siva Reddy, a former technologist with managerial experience in India as well as abroad has received a round of angel funding, followed by a Series A round recently. It has pivoted (i.e., changed its business model) twice and is now poised for a phase of rapid growth. The case traces the history of the company and examines some of the critical choices made by the entrepreneur and his key learning experiences. The case is anchored on the next steps that GoCoop will have to undertake to meet its growth aspirations. It also provides an opportunity for the class to deliberate and reflect on the choices made by the company and the entrepreneur so far. The case is accompanied by a background note on the marketing of Indian handloom products from an earlier period prior to the advent of electronic commerce. Company videos and those of Indian artisans are also available on YouTube.further. [Case Study Link at HBP]
GoCoop – Social Marketplace, Supplemental Background Note
S. Ramakrishna Velamuri, G Sabarinathan Published on: June 2017
Supplement to case IMB639. [Case Study Link at HBP]
